Cuteness is something that you particularly find in the Japanese culture. It's a sort of non threatening way of presenting difficult and everyday things in life.
It makes everything friendly, easy and especially humble, so it's easy to approach the subject. No need to feel self conscious or awkward when you have a cute and childlike figure in front of you.
The thing is that there's so much of it that you switch off to it.....unless you're a photographer !
